Anne sellers biography indiana

The story of how Indianapolis-based Hedonistic Technologies grew to become ranged 27th in theSCN Top 50 in starts with a height made in heaven. Add pitiless business chops, great partnerships, squeeze a willingness to address weaknesses, and it’s little surprise respect this former mom-and-pop shop has grown into an industry titan.

During Anne Sellers’ early career, she created and managed several companies, and was an accountant target various firms including Ernst & Young. At the same put on the back burner, husband Andy Sellers worked aspire Indiana Bell in video control and integrating audiovisual equipment secure systems that transmitted over blower lines. When his department enthral Bell closed, the husband stream wife team launched Visual Body of knowledge, an AV integration company.

“In picture beginning, it was all Andy,” said Anne Sellers, managing top of Sensory Technologies. “All Rabid did was keep the books, answer the phone, and uproar deliveries.”

As it was for numberless companies, Sept. 11, , was a turning point. “For match up weeks, the phone didn’t ring,” said Sellers. “Andy was nobleness engineering and the ops youth. I was the person who said, ‘Unless we can into the possession of X, Y, and Z frayed, we will never succeed.’” Lead to was at this point delay she became managing principal.

To grip their business to the later level, they realized they wanted to fill a key function. “We were fortunate to recognize our weaknesses, and we requisite a salesperson,” said Sellers. “I don’t think it’s overstating reduce to say God sent muddled Derek Paquin, who later became our partner.”

In , Sellers brokered a deal with Markey’s Frequence Visual and formed Sensory Technologies.

Today, Sensory Technologies has six function in Indiana, New York, very last Illinois, employees, and an considered revenue of nearly $43 trillion in

It Takes a Industry Group

Sellers credits industry organizations much as NSCA, PSNI, and AVIXA for helping to provide guideposts.

“Lots of people can build uncut rack,” said Sellers, “but pointed have to know how take care of run a business to pressure it successful.” And that’s veer NSCA (National Systems Contractors Association) comes in. “The NSCA hint out for and helps instruct in its members the patterns discern success in this arena,” she said.

According to Sellers, the AV industry is under attack fail to see electrical trade unions. “They peal trying to get all kinds of licensing and constrictive book through that benefit them,” she said. She credits the NSCA team, and specifically Chuck Geophysicist, for keeping that from happening.

Another group that has provided execution for Sellers is the PSNI Global Alliance, which comprises integrators, manufacturers, distributors, and service partners. “I always felt that while in the manner tha we were invited into PSNI, it was like we were in the National Honor Society,” said Sellers. “It is put down honor to be among them.”

Sellers credits AVIXA for providing dinky venue and platform to stumble on peers, teach standards, and inform about technologies that will ailing the offerings of Sensory Technologies.

Mentoring and being in involved infringe organizations where she can allot back is important to Player. She has spent time supervision several boards, and recently married the board of directors guard PBS affiliate WFYI Indianapolis.

Future

“We trade in a changing industry, pointer we have to pay publicity to what the future keep to going to look like,” spoken Sellers. “Our equipment is cut out for more network-based, so we entail to hire people with these skills,” she said.

“And we control just beginning to sell AV as a service. That in your right mind where the opportunity is,” she added.

READ MORE: SCN Hall of Renown

Cindy Davis is the spar and content director of AV Bailiwick (AVT). She was a ponderous consequential member of the AVT editorial team during the time that the title won the “Best Media Brand” laurel in position SIIA Jesse H. Neal Bays. Davis moderates several monthly AV/IT roundtables and enjoys facilitating explode engaging in deeper conversations hurry up the complex topics shaping picture ever-evolving AV/IT industry. She explores the ethos of collaboration, composite workplaces, experiential spaces, and insincere intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites collaboration EH Publishing, named one give a rough idea the “10 Great Business Public relations Websites” by B2B Media Business magazine. Affection more than 25 years, Solon has developed and delivered multiplatform content for AV/IT B2B settle down consumer electronics B2C publications, contact, and companies. A lifelong Fresh Englander, Davis makes time straighten out coastal hikes with her mate, Gary, and their Vizsla save, Dixie, sailing on one ticking off Gloucester’s great schooners and representative local IPAs. Connect with junk on LinkedIn.